Critical analysis related to the care of critically ill patients Essay

Critical analysis related to the care of critically ill patients requiring high dependency care - Essay Example The 3 basic roles of a nurse are that of a practitioner, leader and researcher. As a practitioner, the nurse attends to all the medical needs of the patient and as a leader she takes decisions which relate to, influence and facilitate the actions of others with an aim to achieve a particular goal. As a researcher, the nurse aims to implement studies to determine the actual effects of nursing care and to work towards further improvement in nursing care (Nettina, 2006). The aim of this essay is to analyze and criticize the management and care of a 55 year old patient Mr. X, diagnosed with myocardial infarction. The name of the patient shall not be disclosed through out the essay for the purpose of confidentiality. Mr. X was brought to the casualty on a Saturday afternoon by his wife with complaints of tightness in the chest, difficulty to breathe, and sweating for 10 minutes. There was no radiation of pain. The discomfort started suddenly while Mr. X was watching television. No physical activity triggered the symptoms. Mr. X did not experience similar complaints in the past. He was a known hypertensive and smoker. For his hypertension he was taking a combination of beta-blocker and ACE inhibitor. His previous health check-up 2 months ago showed normal sugars and mild hypercholesterolemia. ECG done at that time was normal and ECHO revealed mild left ventricular hypertrophy. In the emergency room, Mr. X appeared pale and diaphoretic. He was sweating despite cold weather. Pulse rate was 100 per minute, regular and not with good volume. Blood pressure was 160/100 mmHg. Perfusion was moderate. Saturations were 90%. Spot blood glucose was 120 mg per dl. Third heart sound was present and rales were heard over the basal regions of the lungs. Other systems examination was normal. ECG done in the casualty showed ST segment elevation abnormalities in the II, III and aVF leads. A diagnosis of inferior wall infarction was made. Diagnosing myocardial infarction is

Effective Classroom Management Plan Essay Example for Free

Effective Classroom Management Plan Essay Teaching is considered as one of the most exciting and challenging professions (Walden University 2009). It is through teaching that everyone is able to learn the things that they needed for their jobs. Everyone can not be a professional without the people who have the ability to teach. During teaching process, teachers usually experience the pressure when dealing with students who have different cultures, behaviors and attitudes. Therefore, an appropriate teaching plan is necessary to address these differences and to prevent the pressure which can hinder the teacher’s performance. Through a right plan and use of resources, teachers are able to make most out of everything and prepare the students towards their future (Bosch 2006). Classroom is considered as the most important place for both teachers and students. It is the place where students and teachers freely exchange ideas and learn from each other. Â  I believe that an appropriate and effective classroom planning is critical in teaching because it aids in imparting knowledge by making the teachers prepared, confident and comfortable with their profession (Bosch 2006). For me, an effective classroom management planning is not only about establishing rules, rewards and consequences but it is also about the establishment of a mutual relationship between the teacher and the students. If a healthy atmosphere is present, then the teacher will not experience difficulty in teaching and students will learn more. In addition, the learning process is student centered (Walden University 2009). This means that learning is imparted through the application of the things learned through classroom activities and tasks. Rules, consequences and rewards are there to guide the students on proper behavior and etiquette but they are not limited to what is written. It is through the real happenings that rules are applied and exercised by the students. In the end teachers are there to guide the students not only in learning but also in correct behavioral decision making.

Essay --

Hong 1 Rebecca Hong Ms. Geers English 10H/4 17 January 2014 People Make Choices, Choices Make History The five major types of people involved in any genocide or human rights abuse---perpetrators, victims, bystanders, rescuers, and upstanders---all shape history. People’s choices are always hugely influential in historical events, and the Holocaust is no exception. The perpetrators of the Holocaust were arguably the most influential of the five types of people. They were able to get millions of Germans to turn a blind eye to millions of crimes against humanity. By taking advantage of historical Jewish oppression, utilizing propaganda and censorship to create a strong dominant discourse preaching anti-Semitism in Germany, and creating various us-them mentalities, the perpetrators of the Holocaust changed the identities of bystanders, shaped their choices, and changed history. Bystanders were one of the most pivotal groups of the Holocaust. As Elie Wiesel reminds us, â€Å"The victims perished not only because of the killers, but also because of the apathy of the bystander†¦Those who perished were victims of Nazism and of society† (Why Were There So Few). For the most part, German civilians turned a blind eye, allowing the Holocaust to happen. As a German bystander later recalled, â€Å"If I had refused to take the oath [of loyalty] in 1935, it would have meant that thousands and thousands like me, all over Germany, were refusing to take it. Their refusal would have heartened millions. Thus, the regime would have been overthrown, or, indeed, would never have come to power in the first place†¦Thousands, hundreds of Hong 2 thousands†¦were also unprepared [to resist]†¦Thus, the world was lost† (Do You Take the Oath?). How could milli... ...zens were capable of standing by in the face of genocide. Anti-Semitism was everywhere, and censorship meant that dissent was nowhere to be found. The identities of bystanders changed; the constant propaganda forced Nazi ideology into their identities. As Holocaust survivor Garmaine Pitchon stated, â€Å"I don’t hate the Germans. The Germans are good people. The only people I hate are Hitler and Mengele†¦they killed my family† (Auschwitz, Evil at Play). The perpetrators of the Holocaust are ultimately the ones who corrupted civilians and turned them into bystanders. The perpetrators bombarded the German citizens with propaganda until they â€Å"internalized Nazi allegations†¦[and] excluded entire groups from their universe of obligation† (Vashem), giving in to the dominant discourse of the time. The perpetrators successfully brainwashed millions, in order to kill millions more.

Arthur Conan Doyle :: essays research papers

Sir Arthur Conan Doyle was more than just an author. He was a knight, a soldier, a spiritualist, a whaler, a doctor, a journalist, and most of all, he was adventurous. He was not the quiet type of person, so he enjoyed expressing himself. Arthur Conan Doyle was born on the 22nd of May 1859 in Picardy Place, Edinburgh. The second child of Charles Altamont and Mary Foley, he was thought t have been named after the legendary medieval king, Arthur, of the Round Table. Doyle was also named after his granduncle, Michael Edward Conan. He was a descendant of the Irish, and was of the Roman Catholic religion. Doyle had a grandfather, John Doyle. He was political cartoonist, who, financially supported the family.1 Doyle had a pretty rough home life because his father was an alcoholic. As he grew up, Doyle had to take more of the responsibilities around the house into his own hands, because his father was either too sick or drunk to fulfill his daily work at home. Doyle's mother, Mary Foley, wa s a homemaker who took care of her son Arthur and his brothers and sisters, and also worked and cleaned the house everyday.2 Doyle's early education started when he was about seven years old. His mother spent lots of time reading with him and tutoring him, because this is what she thought he needed to become a cultured gentleman. When Doyle was ten years old he left home and went to the Jesuit Preparatory school named Hodder House. This was a boarding school for young boys. Arthur hated this school. Doyle once stated that Hodder House "was a little more pleasant than being confined in a prison." While attending Hodder House, he studied chemistry, poetry, geometry, arithmetic, and grammar. After his experiences at Jesuit Preparatory school, he left and applied for Stonyhurst Academy. Doyle was accepted for enrollment into Stonyhurst and remained there for about five more years. While at Stonyhurst, Doyle, who excelled in cricket, demonstrated some very early signs of litera ry talent. At the academy, he became quite good at telling stories and reading aloud.3 Doyle started reading his old favorite books from his childhood. His favorite childhood writer was Mayne Reid, who wrote The Scalp Hunters. This was his favorite book while he was progressing through life.4 During his last year before attending medical school, Doyle went to Feldkirch, a school in Austria.

Khushwant Singh’s “The Wog” Essay

Khushwant Singh’s story entitled â€Å"The Wog† is a depiction of Indian culture. Indian’s tradition was merely focused on the religion and cultural composition of their society. Every action must be granted by their Gods. This is symbolization of conservatism and illiteracy not literally but through the emotions and psychological circumstances of the protagonist. In this story, the main character had a hard time thinking of his marriage life. He really does not want to get marry because according to the Vedas, marriage is the third of all the four levels that they obtained during their lifetime. Sen, the main character felt this kind of scenario that he is not old enough to face a new beginning – the third part of his life because it means that his death become nearer. However, his bride is the most excited person of all. She loved Sen so much that is why she is willing to accept everything about him. This story also showed how a woman was portrayed in the society of India. Man is the manipulator of everything while the woman will abide to her husband and will surrender everything for him. Based on my understanding to the text, I have seen that the story made a significant point of view towards the issue of culture, religion, and society in India. It is a depiction of values and personalities that people should need to understand in an Indian. In the beginning of the story, Singh thoroughly described the setting through the establishment of the characters. The conflict of the story is that Sen does not want to get married at his age. As a resolution at the end, I have seen that the author resolved the conflict. She lets her character face his fear and agony. She conveyed in her story how a man should be portrayed in the society – fearless and masculine. Reference Singh, K. The Wog. pp. 293-310

Literally the Worst Mistake You Could Ever Make

Literally the Worst Mistake You Could Ever Make Literally the Worst Mistake You Could Ever Make Literally the Worst Mistake You Could Ever Make By Guest Author If most peoples employment of the word â€Å"literally† doesnt drive you mad, youre probably guilty of a few misuses yourself. Its one of the most common complaints of the grammar-savvy. Responding to our post on â€Å"Blackboard Moments† those usages of speech that provoke the same response as fingernails on a blackboard – Abbie points out one of her least favorite tropes of modern language: â€Å"Literally† replacing the word â€Å"very† in a sentence. I know someone who says â€Å"literally† several times in a row, when she wants to emphasize how â€Å"very† something is. One day I will have to shoot her. One hopes that Abbie isnt being literal here. Along with that other frequent offender, â€Å"basically,† the word â€Å"literally† is often mistakenly employed to provide emphasis for a word or phrase that might otherwise go overlooked: â€Å"literally furious,† â€Å"literally champing at the bit,† â€Å"literally scared me half to death.† As anyone reading this no doubt knows, correct use of the word â€Å"literally† literally looks almost nothing like this. Its a value-neutral term absent of any inherent emphasis or largesse. Correctly, â€Å"literally† should be used when a turn of phrase usually employed in a metaphorical sense enjoys a rare moment of non-metaphorical applicability: the phrase becomes true in a literal, words-meaning-exactly-what-they-say sense. If we know that â€Å"waiting with bated breath,† for instance, originates in Shakespeares allusion to someone whose breathing has stopped (or abated) in their anxiety, we might say we were â€Å"literally waiting with bated breath† if we had cause to hold our breath for an extended period of time. With our communications increasingly conceptual and metaphor-laden, more and more terms enjoy frequent non-literal use. In an online environment filled with abstract concepts and non-corporeal action, metaphorical language is particularly prevalent: â€Å"rolling out new features,† â€Å"clearing my inbox,† â€Å"laughing out loud.† Add to this the blurred boundary between idiom and clichà © and you have a language rife with metaphor. Those of us attuned to the true meaning of â€Å"literally† may jump at the chance to say something like â€Å"I literally jumped at the chance,† but be wary that youre not falling into the same trap as the misusers: using â€Å"literally† to convey emphasis, instead of simply finding a stronger word to make your point. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:"Based in" and "based out of"45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†20 Classic Novels You Can Read in One Sitting

Task Report Essays

Task Report Essays Task Report Essay Task Report Essay It can take some time to recover sales lost during an economic downturn, and given that sales were down 15% between year 7 and year 8, o go from a 15% decrease in sales to a 3. 2% increase in sales in the span of only two years may be an unrealistic goal. I would want to see a specific plan in place for how the company plans to accomplish this substantial increase in sales in such a challenging market (such as an increase in advertising budget, or RD developing a new product feature that will help differentiate Cabs bikes from the competition). Another concern is the wide swings in the amount allocated to Research and Development (R) year to year. For the previous three years, the R budget has aired significantly: Year 6: $71,460 Year 7: $98,280 (increase of 37. 5% from year 6) Year 8: $82,284 (decrease of 16. 3% from year 7) In year 9 CB has allocated $85,861 to R. This budget line item should be analyzed and actions taken so there is not so much variance in the budget year to year. The advantage of this is it will be easier to manage and track. Variances will also be easier to identify and analyze. The final concerns involve two line items within the Selling, General, and Administrative Budget. The first is the budget for Utilities in year 9 of $150,000. Since CB has increased production of bikes in the budget from 3,400 in year 8 to 3,510 in year 9, an increase in utilities associated with this increase in production would reasonably be expected. Also, looking at the Income Statement, utilities have been trending up year over year since year 6 (of particular note is the 11% increase between years 7 and 8). Based on these points of data, the $1 50,000 budget may not be enough to cover expenses in this area. The other area to highlight is a line item that is described as Other Utilities and Services. In prior years this line item did not exist. Its not clear what this line item includes, and while its not a large expense (5. 2% of the budgeted total Facility and General Operations Level Expenses in year 9) it should still be examined further since Cabs expenses have been rising year over year without an accompanying rise in revenue, and extra expenses that have not existed before should be flagged. Perhaps this expense could be decreased, combined with overall utilities or eliminated altogether. Budgeting is essential for a company to succeed. A budget is required for efficient resource allocation across company departments. Its also a helpful tool for valuating employee or group performance, by comparing their actual results with budgeted results. Without budgeting, management has no way to track how money is being spent, which can lead to waste or fraud. A fixed budget, while easier to manage, can be inflexible and does not accommodate unforeseen circumstances that would affect production. These unforeseeable circumstances make it very difficult to implement an accurate fixed budget within a company. Business circumstances often change, and money often needs to be reallocated from one area of the company that may have a surplus to another squiring additional funds. To accommodate changing business circumstances, a flexible budget system was developed. The major difference between a flexible budget and a fixed budget is how they are calculated. Fixed budgets are calculated with fixed sale level as a base, and only account for one sales scenario. A flexible budget calculates the budget by factoring in changes in activity throughout the year for variable factors such as sales level or production costs. Companies can collect data throughout the year and compare it to the budgets they have set. They compare this actual spending to their gutted amounts for all line items, and variances are calculated. Variances are the differences between the what was budget and what was actually spent. Activity Variances Within the Flexible Budget Performance Report for Year 9, we begin with units sold and net sales. Net Sales Planning Budget: 3,510 units, Net sales Flexible Budget: 3,423 Units, Net Sales $5,1 17,385 (unfavorable net sales variance of $130,065). This clearly shows that CB overestimated their sales goal in light of unfavorable economic conditions. Given these conditions, the fact that they still sold ore bikes than in year 8 should be considered a positive result. Within the Variable Costs section, all of the line items included favorable variances: Direct materials Planning Budget: Flexible Budget: $2,235,219 (favorable variance of $56,809) Direct Labor Planning Budget: $1 Flexible Budget: $1 (favorable variance of $26,100) Manufacturing Overhead Variable Planned Budget: $331,798 Flexible Budget: $323,574 (favorable variance of $8,224) Variable Selling Expenses Planned Budget: $157,424 Flexible Budget: $1 53,522 (favorable variance of $3,902) Planned Budget: $28,412 Flexible Budget: $27,708 (favorable variance of $704) Transportation Out Planned Budget: $105,300 Flexible Budget: $102,690 (favorable variance of $2,610) Given that variable costs are tied to production and they should move in tandem, with sales coming up short, it makes sense that these variable costs would be lower than anticipated as well. All of these favorable variances can be attributed to adjustments to the flexible budget when lower bike sales were factored in. This is one of the advantages of a flexible budget. Contribution Margin Planning Budget: $1,279,489 Flexible Budget: $1,247,773 (unfavorable variance of $31 ,716) Contribution Margin measures profitability and is calculated by subtracting variable costs from revenue, then dividing by revenue. This unfavorable variance means that Cabs profit per unit in the Flexible budget was less than planned for in the Planning Budget. This makes sense given that CB produced fewer bikes than anticipated. Revenue and Spending Variances Reviewing Cabs actual output against their flexible budget for variable costs reveals a mixed bag of favorable and unfavorable variances as noted here: Direct Materials Flexible Budget: $2,235,219 Actual Output: $2,035,219 (favorable variance of $200,000) The favorable variance for Direct Materials was a net result of a $300,000 favorable price variance, minus a $100,000 unfavorable efficiency variance. CB likely used some of the substantial raw materials inventory they had on hand, and since bike production was lower than expected, and they reacted to the change in sales volume by ordering less than they had budgeted originally for additional raw materials (components and carbon strips). They might have gotten a price break from a supplier on raw materials also. Direct Labor Flexible Budget: Actual Output: $1 , 126,900 (unfavorable variance of $100,000) The unfavorable variance for Direct Labor likely stems from the fact that CB overestimated the number of bikes they would need to build, and this results in Direct Labor hours also being overestimated. Workers may have been on the Job but idle due to production being lower than expected. Manufacturing Overhead Variable Actual Output: $350,000 (unfavorable variance of $26,426) The unfavorable variance for this category is rather surprising, considering overhead costs are tied to production levels; given that production was lower than expected, overhead usually moves in tandem and that would result in favorable variance. CB should review their manufacturing overhead costs and determine areas where they are going over budget. Advertising Expenses Flexible Budget: $27,708 Actual Output: $31 ,462 (unfavorable variance of $3,754) The unfavorable variance here might be explained by looking at the amount of advertising CB did throughout year 9. Its possible that the company saw they werent on track to sell as many bikes as anticipated, and reacted to the decline in sales volume by purchasing additional advertising in an attempt to Jump start sales. Flexible Budget: $102,690 Actual Output: $108,297 (unfavorable variance of $5,607) This unfavorable variance could be due to factors that CB can control (the vendors in their product delivery network may have raised their prices) as well as factors they cannot control (fuel costs). CB has a contract with their vendors that includes a fixed price per delivery for more bikes than were actually built. Given that the product delivery vendor was chosen for their reliability and superior handling of the product as noted in the storyline, the costs for delivery are likely higher than average. Within the Fixed Expenses sections, there are a few unfavorable variances, but the majority are favorable: Distribution Network Contracted Support Flexible Budget: $50,830 Actual Output: $50,460 (favorable variance of $370) This favorable variance is likely to due to CB only using the support they needed throughout the year, and not paying for support they didnt need. Since fewer bikes were sold than anticipated, having contract labor in this area provides more flexibility (adjusting the work hours when needed). Administrative Salaries Flexible Budget: $170,000 Actual Output: $171 ,OHO (unfavorable variance of $1,000) This unfavorable variance could be the result of paying overtime to employees over Executive Compensation Flexible Budget: $220,000 Actual Output: $218,000 (favorable variance of $2,000) If CB tied executive compensation to company performance and sales (at least in part) that would explain this favorable variance. For example, executives would get a bonus if sales met or exceeded the goal set at the beginning of the year. Since sales did not meet the goal set, no bonus was paid out. Employment Taxes Flexible Budget: $29835 Actual Output: $29,758 (favorable variance of $77) This variance is small and is likely Just the variance in taxes from year to year. Utilities Flexible Budget: $1 50,000 Actual Output: $148,223 (favorable variance of $1,777) This favorable variance is likely due to the fact that fewer bikes were built, therefore fewer utilities were needed. Its good to see that CB reversed the trend in years 6-8 of rising utility costs year over year. Research and Development Flexible Budget: $85,238 (unfavorable variance of $2,397) Actual output: $82,841 This area of the budget is one I noted in my list of budgetary concerns, due to the amount of fluctuation in the budget. CB may have taken money from the R budget to spend elsewhere, or management is not committed to developing new features or technological advances for their product. Other General and Administrative Expenses Actual Output: $172,000 (unfavorable variance of $2,000) The specific expenses that fall within this line item are not given. This expense has been increasing year over year since year 6. The increase between years 8 and 9, while not nearly as high as between years 7 and 8, is still a concern that should be addressed. Overall Cabs trend of rising expenses and declining or flat sales is a nakedness for the company, and is not sustainable if they want to be profitable and provide shareholder value. AAA. Corrective Actions current budget and analyze each item that has a variance, positive or negative. The goal of this is to get a better understanding of why the variance occurred in each case. Once CB understands why the variances occurred, they can then put a plan of action in place to address each one ideally as part of the year 10 budget planning process. My overall recommendation is for CB, in addition to creating a yearly budget, to also create a flexible budget for each quarter for year 10. This system will require more planning and effort (four additional budgets to create every year rather than one) but the benefits include more flexibility and the ability to factor in seasonal variances. CB likely sells more bikes in the spring and summer, and quarterly budgets will allow the company to be more nimble in factoring in a few different sales scenarios. They can then review the sales results and other metrics each quarter, and use that information to inform the next quarters budget. Corrective actions to address each variance in the Flexible Budget Performance Report are listed below. Corrective actions Activity Variances Net Sales $130,065). Corrective action: CB should take into account the market conditions and the economic downturn when estimating units sold and net sales for year 10. In their flexible budget they could factor in various sales scenarios, such as flat sales, a 2% increase and a 5% increase. Planned Budget: Planned Budget: $1 Planned Budget: $10500 Corrective action for these variable cost variances: Implementing a quarterly budget with more realistic sales budgets would help decrease the number of variances within Cabs variable costs. Flexible Budget: $1 (unfavorable variance of $31 ,716) Corrective action: This variance could be improved by finding ways to make each unit of product be more profitable. Possibilities include streamlining processes within their supply chain (manufacturing, production, delivery) to get more profit out of each bike. The other option would be to increase the sales price however, given the current economic conditions, this might be a long-term strategy to pursue when conditions improve, or if CB develops a bike with features/technology better than what their competitors are offering. Corrective Actions Revenue and Spending Variances Corrective action: CB should review their raw materials costs on a yearly basis, working with their suppliers to get the best price possible (this would possibly involve changing suppliers). They should also work on optimizing the amount of inventory they have on hand, perhaps by planning a bit more inventory when they are building product for the spring/summer busy season and having less during off-peak periods. Actual Output: $1 , 126,900 (unfavorable variance of $100,000) Corrective action: CB could consider changing their labor policy, perhaps by changing schedule of their errors to be a more flexible one with variable hours they work more hours during the busy season and less during other times of year. Another option would be to use contract labor in addition to their regular workers during the busy season. This would be more expensive but would likely result in less resistance and more loyalty from the workers. Flexible Budget: $323,574 determine areas where they are going over budget, then work on trimming those expenses. Actual Output: $31,462 (unfavorable variance of $3,754) Corrective Action: Planning the advertising spend for each quarter (instead of once re year) should allow for more flexibility because seasonal needs are taken into account. If sales are lagging, advertising spend can be increased. This is a proactive approach instead of a reactive one. Corrective action: CB should review the contracts for vendors who handle delivery of the product to see where some cost savings can be gained. Perhaps rather than a fixed charge per unit, another option such as a sliding scale dependent on delivery distance could be explored. Corrective action: Moving to a quarterly budget should help CB more accurately forecast support needs and should help eliminate this variance. Corrective action: CB should carefully monitor administrative budgets and workload to ensure that no overtime is taken that would cause a variance. Corrective action: With shorter-term budgeting, CB should be able to more accurately forecast sales numbers tied to executive compensation and bonuses, helping eliminate variances. The variance in taxes from year to year. Flexible Budget: $150,000 Corrective action: CB could offset utility rate fluctuations affecting their budgets but pre-paying for utilities where possible. They could also do an energy audit of their manufacturing facilities to see where efficiencies could be gained. Corrective action: Since fluctuation is the issue with this line item, CB should review their short- and long-term strategy for RD and implement a plan for how they want their product to evolve over time. The quarterly budget should feature a more consistent number for RD so that workers in that area can better plan how they are going to contribute to the companys goals. Corrective action: CB should audit all expenses within this line item and consolidate them with other line items or eliminate them where possible. Quarterly budget planning should help offset variances here as well. Baby. Management by Exception When creating and monitoring flexible budgets and variances, one important part of the process is the concept of management by exception. The basis behind this idea is that managers do not have the time or the inclination to investigate every variance in a budget; however, they do take the time to investigate significant budget variances. This frees them up to do other management tasks and prevents budgeting from taking up all of their time. Departments can work with accounting to define a variance threshold, and managers will only follow up on variances that exceed that threshold. How this threshold is decided is subjective and usually decided by management. This can be a dollar amount, or a percentage variance. Managers usually use historical costs as a guideline, as well as researching and knowing how much materials (as well as the finished good) should cost. They also take into account how often the variance is occurring and the overall trend of the budget by viewing income statements and balance sheets from prior years, to spot potential areas of concern. Relative size of the variance is also important: A manager is more likely to investigate a $20,000 eternal quantity variance that is 20 percent of the standard direct-material cost of $100,000 than a $50,000 labor efficiency variance is only 2 percent of the standard Incorporating the idea of management by exception at CB, managers could choose to set the variance threshold for variable costs at 5% of the total amount in the fixed budget. For year 9, it would be calculated as follows: Year 9 total variable costs budget: $3,869,612 x . 05 = $193,480. 60 This could be broken down further into individual line items within variable costs for example, direct materials. Applying the same percentage: x . 05 = $1 11,760. 95. If these thresholds are exceeded, the accounting department would inform the relevant department manager, and that person would then investigate the variance. Management by exception can be a useful tool for keeping budgets from spiraling out of control. Companies benefit when managers implement cost-saving and efficiency measures as a result of investigating variances. REFERENCES Hilton, R. (2011). Managerial accounting: Creating value in a dynamic business environment (9th De. ). McGraw-Hill. Hardcover ISBN: 9780073526928.

Why You Should Avoid Checkbook Journalism

Why You Should Avoid Checkbook Journalism Checkbook journalism is when reporters or news organizations pay sources for information, and for a variety of reasons most news outlets frown on such practices or ban them outright. The Society of Professional Journalists, a group that promotes ethical standards in journalism, says checkbook journalism is wrong and shouldnt be used- ever. Andy Schotz, chairman of the SPJs ethics committee, says paying a source for information or an interview immediately puts the credibility of the information they provide in doubt. Exchanging money when youre looking for information from a source changes the nature of the relationship between the reporter and the source, Schotz says. It calls into question whether theyre talking to you because its the right thing to do or because theyre getting money. Schotz says reporters thinking about paying sources for information should ask themselves: Will a paid source tell you the truth, or tell you what you want to hear? Paying sources creates other problems. By paying a source you now have a business relationship with someone youre trying to cover objectively, Schotz says. Youve created a conflict of interest in the process. Schotz says most news organizations have policies against checkbook journalism. But lately there seems to be a trend to try to make a distinction between paying for an interview and paying for something else. This seems to be especially true for TV news divisions, a number of which have paid for exclusive interviews or photographs (see below). Full Disclosure is Important Schotz says if a news outlet does pay a source, they should disclose that to their readers or viewers. If theres a conflict of interest, then what should come next is explaining it in detail, letting viewers know you had a separate relationship other than just that of a journalist and a source, Schotz says. Schotz admits that news organizations not wanting to be scooped on a story might resort to checkbook journalism, but he adds: Competition doesnt give you license to cross ethical boundaries. Schotz advice for aspiring journalists? Dont pay for interviews. Dont give sources gifts of any kind. Dont try to exchange something of value in return for getting a sources comments or information or access to them. Journalists and sources shouldnt have any other relationship other than the one involved in gathering news. Here are some examples of checkbook journalism, according to the SPJ: ABC News paid $200,000 to Casey Anthony, the Florida woman accused of killing her 2-year-old daughter, Caylee, for exclusive rights to videos and pictures that ran on the network and its website. Earlier ABC had paid for Caylee Anthonys grandparents to stay three nights at a hotel as part of the networks plan to interview them.CBS News reportedly agreed to pay Caylee Anthonys grandparents $20,000 as a licensing fee to participate in the networks news coverage.ABC paid for Pennsylvania resident Anthony Rakoczy to pick up his daughter in Florida after a fake kidnapping attempt and for return plane tickets for Rakoczy and his daughter. ABC covered the trip and disclosed the free air travel.NBC News provided a chartered jet for New Jersey resident David Goldman and his son to fly home from Brazil after a custody battle. NBC got an exclusive interview with Goldman and video footage during that private jet ride.CNN paid $10,000 for the rights to an image taken by Jasper Schuringa, the Dutc h citizen who overpowered an alleged Christmas Day bomber on a flight from Amsterdam to Detroit. CNN also got an exclusive interview with Schuringa.

Summary Article Example | Topics and Well Written Essays - 250 words - 16

Summary - Article Example The second question that the author discusses is the capability of computers crossing geographical distances, thus making world a small place. The third argument questions the ability of computers to act and remain intelligent, while being at the disposal of the human being. However, as one can witness from the current trend, computers have revolutionized the way world is conducting business currently. The ability of computers to deal with information has changed age-old supply chain systems, advertising patterns, warfare techniques as well as marketing and social networking. Author argues that informational boom had started almost 100 years back, as witnessed by inventions of radio and TV, as well as haul trucks and other equipment. However, the way computers have increased the efficiency of these gadgets is for all of us to witness now. Global distances have disappeared with use of computer and internet is another example of computers making our life easier and simpler, as geographical distances do not matter now for a project manager coordinating his project sites across the world. The author may be correct in questioning the intelligence of computers, as human brains still function in a superior manner, while directing a computer for finishing certain tasks. However, super-intelligent breed of computers will pave the way for creating intelligent smart machines, better than we have today. Gelernter, David â€Å"Computers and the Pursuit of Happiness†, goggle books, nd, web, 12 March 2015:

18th and 19th Amendments Research Paper Example | Topics and Well Written Essays - 750 words

18th and 19th Amendments - Research Paper Example This paper tells that both the 18th and 19th amendments to the American Constitution and their implementation history show such a complex path of rising and fall. The 18th amendment, that came into effect between 1920 and 1933, prohibited manufacture, selling and transportation of alcohol in the country. The 19th amendment was ratified in 1920, which made constitutional the right of every citizen to cast vote in elections without being discriminated on the basis of race or gender. The alcohol prohibition amendment had to be later repealed as there was â€Å"widespread abuses of†¦(the)†¦ law†. But the 19th amendment stood the test of time and despite the attempts to legally contest it, the amendment was endorsed by Supreme Court as part of the Constitution. The 18th amendment had become a historical necessity because of the poverty and economic backwardness that grew in the society, as associated with drinking. In the first century and half of the colonial rule in Ame rica, drinking was considered quite a normal entertainment activity. Though drunkenness was considered as a vice, the blame always went to the drinker, not to those who manufactured or sold alcohol. But slowly, people came to understand the real nature of alcohol that is addictive and unhealthy. Thus alcohol came to be identified with poverty, breakage of peace in the family and also in the social fabric as well. The late 1800s and early 1900s saw the formation of temperance societies which campaigned against alcoholism. Though by 1916, 23 states enacted prohibition laws, it was the 18th amendment, passed in 1920, that applied prohibition to the whole of the nation. The major drawback of this legislation which eventually led to its repeal (owing to being ineffective), was that it only prohibited the manufacture, sale, and transportation of liquor, while possession, consumption or home production were not banned. The amendment had given a one year relaxation period to clear the exist ing stocks but this omission further weakened the legislation.

Tracing the development of painting Term Paper Example | Topics and Well Written Essays - 1250 words

Tracing the development of painting - Term Paper Example The essay "Tracing the development of painting" discovers the development of painting. The chronological discussion of painting styles proves the difference in visual characteristics but with a number of similarities and are related to each other in some way or other. This painting style was originated around 1600s and influenced the following centuries. Besides, this form of painting style is rich and deep in color, and the intense usage of light and shadow. The exponents of Baroque style made use of the most exact moment or the dramatic point of events arouse emotionality in the minds of viewers. One of the best examples for Baroque as a painting style is The Deposition by Caravaggio. Neoclassicism dominated the European art from 18th century to 19th century. Neoclassicism was basically a reaction against Rococo style in European Art. As a painting style, Neoclassicism gave due importance to Roman and Greek art. Its influence is not limited to the sphere of painting, but it extends to other forms of art like literature and architecture. One of the best examples for Neoclassicism as a painting style is The Death of Marat by Jacques-Louis David. Realism originated in Europe, especially in France, in 1850s. Besides, it was a movement against Romanticism. Realism was totally against the emotionalism projected by Romanticism, and was in favor of the ideology of Objective Realism. So, truth and accuracy were the fundamental principles of Realism in painting. In short, realism gave due importance.... Impressionism: Impressionism originated in Paris, as an Art movement in 19th century. The name Impressionism is originated from Claude Monet’s art work, namely ‘Impression, Sunrise’. The usage of thin brushstrokes, perfect lighting, usage of ordinary subjects, and strange visual angles are some of its main characteristics. One of the best examples for Impressionism is The Abduction of Egypt by Shwidkiy Andrey (see appendix -4). Post-Impressionism: Post-Impressionism was developed in France during 1880s. Roger Fry, the renowned British Art critic was behind the creation of the term Post-Impressionism. Post-Impressionism was an extension of Impressionism, but rejected the limitations of Impressionism. The exponents of Post-Impressionism gave more importance to geometric forms. The usage of unnatural color in paintings is one of the most important features of Post-Impressionism. One of the best examples for Post-Impressionism is Sunflowers by Vincent van Gogh (See ap pendix – 5). Cubism: Cubism transformed the scenario of painting in Europe and deeply influenced other forms of art like sculpture and music. The basic element of Cubism is to break down the object, analyze it, and to re- assemble the same. This helps the painter to present the art work with difference in subject matter. The usage of random angles is the most important aspect of cubism. One of the best examples for Cubism is Guernica by Pablo Picasso (see appendix-7). Geometric abstraction: Geometric abstraction is based on abstract art. Besides, it is based on non-objective and two dimensional models. It rejects exaggeration and illusionistic modes of painting and makes use of canvas as

Mutiple Sclerosis Research Paper Example | Topics and Well Written Essays - 750 words - 1

Mutiple Sclerosis - Research Paper Example In addition, this disease is commonly reported among the female gender besides affecting young adults. At certain incidences, the infection may lead to either physical or cognitive disability (Kalb, 2011). Hence, worsen the ailing person’s condition because it assumes either relapse or progressive state (Kalb 2011). The disease’s pathophysiology is widely unknown to many, though numerous studies are underway with the intention of ascertaining other factors about it (Lezzoni, 2010). Multiple Sclerosis presents itself in two phases (Lezzoni, 2010). The initial phase encompasses brain hidden damage whereas the second is spinal cord paralysis (Lezzoni, 2010). During these phases, most lesions characterize the silent areas of brain damage thus, becoming difficult for doctors to detect them. What follows is infiltration of immune cells known as demyelination (Lezzoni, 2010). The depiction of this state mostly encompasses white matter and lesions appearing mainly in a peri-ventricular pattern (Lezzoni, 2010). Besides the intense injury of the normal white matter, the illness also damages cortex and profound gray material nuclei (Lezzoni, 2010). Symptoms of this illness majorly occur due to the accumulation of lesions in the central nervous system (Lezzoni, 2010). The most notable symptoms of th is disease encompass lapses, which are due to axonal conduction at the trace of the lesions (Lezzoni, 2010). Multiple sclerosis lesions in the brain and spinal cord lead to the damage of numerous central nervous system parts (Lezzoni, 2010). The disease professes various clinical symptoms that can be either mild or aggressive. For instance, numbness in limbs, slurred speech, fatigue and dizziness which represent mild symptoms, whereas vision impairment, pain in various body parts, lack of body coordination and balance breakdowns encompass aggressive symptoms (Lezzoni, 2010). Infected persons are extremely

Analysis of Business Excellence criteria Essay Example | Topics and Well Written Essays - 4000 words

Analysis of Business Excellence criteria - Essay Example This formula for such unflinching success has come through none of what management books could preach. The story behind the rise of Emirates Group lies in being an opportunist and seeking the opportunity at the right time and solving all their problems as and when they came through. This can be highlighted as one of company’s key strengths. Emirates has been working in a multicultural environment where the company seeks to address whatever shall keep the company motivated and ensure team functions to perform well. The key business practice is to keep things running as they are if they appear good, defying the conventional wisdom of not having any functional fit in the organization. Emirates group is run like a family rather than a management driven organization. It is a fully owned government organization based in Dubai. As a part of business strategy, the company has a policy of not entertaining any alliance and believes in making strategic partnerships with its competitors t o move forward on the path of success. Its range of services includes commercial airlines offering all of passenger, postal and cargo services. It also sells consumer goods in airlines as both wholesale and retail. It also operates in hotels and resorts and engineering products is leisure and destination management (The Emirates group, 2013C). As a part of company strategy, Emirates group does not believe in a fixed organizational structure and has built its company structure based on people strengths. Also, the company does not have a board of directors that comprises of executive and non-executive directors. They have a group of 30 people who discuss an agenda openly. The senior management and HH Sheikh Ahmed bin Saeed Al Maktoum act as the sole decision making body. This senior management believes in focussing on details, rather than the bigger picture. Emirates also follow a strategy of hiring people from all across the world. Staff salaries are pegged to their home country base s but recruitment from across the globe has its own economic advantages. Employees get attracted to the company despite its comparatively lower salary because of lack of tax implications in Dubai. This allows the company to have a competitive advantage over its staff costs. The paper is a survey that is based on the EFQM model. It analyses the Emirates Group on nine parameters of the model through survey results. The results are analysed and helps in determining key strengths and weaknesses of the company. Based on the analysis, the paper concludes with recommendations of suggested practices. Methodology In this section, the research methodology has been discussed. It is to be noted that the research was carried out by means of a questionnaire based on the EFQM excellence model. The questionnaire was answered based on the secondary data obtained from various print and online sources. Based on self assessment study, the answers to the questions were formulated, wherein each answer is based on information obtained through secondary source of data. No outside person, group of persons or body corporate was approached for seeking answers to the questionnaire. The question response format was based on a Likert scale of 1 to 6. However, each one of these numbers was defined in terms of attributes as Zero Base, Very Weak, Weak, Acceptable, Strong and Extremely Strong. The scores were assigned as 1

Mutiple Sclerosis Research Paper Example | Topics and Well Written Essays - 750 words - 1

Mutiple Sclerosis - Research Paper Example In addition, this disease is commonly reported among the female gender besides affecting young adults. At certain incidences, the infection may lead to either physical or cognitive disability (Kalb, 2011). Hence, worsen the ailing person’s condition because it assumes either relapse or progressive state (Kalb 2011). The disease’s pathophysiology is widely unknown to many, though numerous studies are underway with the intention of ascertaining other factors about it (Lezzoni, 2010). Multiple Sclerosis presents itself in two phases (Lezzoni, 2010). The initial phase encompasses brain hidden damage whereas the second is spinal cord paralysis (Lezzoni, 2010). During these phases, most lesions characterize the silent areas of brain damage thus, becoming difficult for doctors to detect them. What follows is infiltration of immune cells known as demyelination (Lezzoni, 2010). The depiction of this state mostly encompasses white matter and lesions appearing mainly in a peri-ventricular pattern (Lezzoni, 2010). Besides the intense injury of the normal white matter, the illness also damages cortex and profound gray material nuclei (Lezzoni, 2010). Symptoms of this illness majorly occur due to the accumulation of lesions in the central nervous system (Lezzoni, 2010). The most notable symptoms of th is disease encompass lapses, which are due to axonal conduction at the trace of the lesions (Lezzoni, 2010). Multiple sclerosis lesions in the brain and spinal cord lead to the damage of numerous central nervous system parts (Lezzoni, 2010). The disease professes various clinical symptoms that can be either mild or aggressive. For instance, numbness in limbs, slurred speech, fatigue and dizziness which represent mild symptoms, whereas vision impairment, pain in various body parts, lack of body coordination and balance breakdowns encompass aggressive symptoms (Lezzoni, 2010). Infected persons are extremely

Managerial Finance and Financial Markets Essay Example | Topics and Well Written Essays - 1500 words - 1

Managerial Finance and Financial Markets - Essay Example commercial property can be used as an alternative investment during periods of high inflation, which is possible because of its low correlations with bonds and stocks. More so, the inclusion of commercial property in the portfolio will offer regular streams of income, for example in form of rent, which can be adjusted periodically thus shielding the investor from the effect of high inflation. The force behind commercial estate returns, from macroeconomics viewpoint, is different from that of equity and bonds. In this view, commercial property is an ideal source of portfolio diversification. Furthermore, the commercial property is in itself diversified, hence its performance is very unique. Commercial property can be used to diversify unsystematic risk, but not systematic risk. The reason why it is difficult to diversify systematic risk is because it influences a large number of assets (Case, 2014). The diversification, in this case, depends on risk-adjusted returns, the investor’s horizon and correlations (as shown in Table 1). Some of the types of diversification that can be generated from commercial property include that between private and public real estate, between bonds and equity, by property type, by investment strategy, within domestic market (geographically), and between domestic and foreign market. International diversification, whereby investors venture into international real estates, is a potential means of reducing risk as it offers very low return correlations. For example, by investing internationally, investors achieve low performance fluctuations, in a manner that cannot be achieved locally (Hudson-Wilson, Fabozzi & Gordon, 2003). Commercial property, relative to other asset classes, has been historically known to offer higher returns. However, in the long term, although commercial property is expected to generate a lower return compared to public equities, it is expected to perform better than bonds. Even though this relationship has

Drug addiction Essay Example for Free

Drug addiction Essay As a part of the human service professional reviewing case studies will be an important part of the job. Not only should we keep notes on every client but we could use them as a reference for future clients. The case studies could become useful if past and future clients have similar cases. In this case study we will examine family, social, and intimate relationships. Identify any role changes that may have occurred, and immediate and future effects of healthy and unhealthy habits demonstrated in this case study. My case study is on Jackson the 25-year-old, unemployed, single adult male, with a substance and alcohol abuse problem. After graduating high school Jackson started attending college the following fall to earn a degree in chemistry. In the course of his freshman year Jackson suffered a major head injury in a car accident. As a result he sustained loss of his cognitive and analytical functioning skills, due to damage to his Cerebrum. Jackson begin drinking alcohol and abusing the painkillers giving to him by Doctors following the accident. As a result Jackson is now using prescription painkillers and mixing with alcohol to relieve the pain of feeling like a failure because he had to quit college. He now lives with his mother in Chicago Illinois where he currently attends a substance abuse program. Growing up in a single-parent household without the contributions of a father figure, Jackson has had problems holding on to any type of relationship. Although he’s been involved with women in his past, while in college he began to question his sexuality after becoming sexually attracted Hall 3  to this college roommate, uncomfortable with the way he was feeling toward another man Jackson asked the transferred to another room. As a son, Jackson was dependent on mother. Growing into a man, he left for college and begin to gain independence. After the accident it seems roles may have changed over time because Jackson has retreated back to his infant dependence stage. He’s now reliant on his mom, painkillers, and alcohol. As a middle adult male Jackson’s future looked bright, but after slipping back to young adulthood Jackson has lost the inability to maintain  control over his life. Jackson’s unhealthy habits will have many ill effects now and in the future. Starting with his alcohol abuse as stated in an article about underage drinking among college students, alcohol use among college kids is a major concern†¦ At colleges and universities throughout the United States. The main problem being alcohol is consumed by students on the under the legal age of 21 (Miller, Stout, and Shepherd, 2000). Jackson’s drinking is putting at risk for splurging on alcohol, killing someone or himself, or trouble with the police. Jackson also suffers from substance abuse problem, which according to the article, Trauma and Substance Abuse, there are an estimated 20. 6 million young and middle adults that are classified as the defendant on drugs or alcohol (Galonte, Salman, Albers, and Sena, 2012). Jackson’s drug use is also increasing the risk of death. After long-term drug and alcohol use Jackson’s behavior could lead him to stealing from his family, thus bringing Hall 4 about issue of trust within the family. His run-ins with the police and having a record could hurt his chances of obtaining a job. The drug use could also affect him from being able to pass a drug test. Jackson’s inability to gain his sobriety is not only hurting himself, but his future, family, and even his health (mixing alcohol with prescription drugs can damage the liver). This paper has assessed Jackson in great detail. A 25-year-old middle adult whose future seemed bright, but due to the accident Jackson has lost all hope. Jackson needs to complete his substance abuse program, become sober, become employed, and consider going back to school, this will ultimately built his self-esteem and give him self-worth. After careful consideration, I will continue to follow up with the client in order to repair his self-confidence and interpersonal skills, so that he can improve his Intimate and personal development. Hall 5 Reference 1. Galante, J. M. , Ahmad, S. Albers. E. A. (n. d. ) Trauma and Substance Abuse: Deadly Consequences of Intravenous Percocet Tablets. Clinical Communication; Adults,() 2. Miller, N. S. , Stout, A. W. , Sheppard, L. M. (2012, September). Underage Drinking Among College Students. The journal of emergency Medicine, 43 (3), e167-e169.

Intergrated marketing communications in the retail banking sector

Intergrated marketing communications in the retail banking sector Nigeria is among the developing countries in the World today. In the 1980s, several developing countries pursued some form of financial liberalization program or other, in order to boost the development of their countries. (Ayadi and Hyman, 2006). In achieving this financial liberalization, the First Bank of Nigeria Plc played a major role since the development and maintenance of the Nigerian economy. Being the first of its kind in Nigeria. The Nigerian Banking system started its history as far back as 1892 with the establishment of the African Banking in Lagos, the Capital of Nigeria as at then; it was taken over by the Bank of British West Africa (BBWA) in 1894 and was later acquired by Standard Bank of West Africa in 1965. In 1969, Standard Bank of West Africa incorporated its Nigerian operations under the name Standard Bank of Nigeria. In 1971, Standard Bank of Nigeria listed its shares on the Nigerian Stock Exchange and placed 13% of its share capital with Nigerian investors. The bank changed its name to First Bank of Nigeria in 1979. (The journalof African society). Now, First Bank is the biggest bank in Nigeria out of the 25 banks, it has been rated as the largest RETAIL lender in the country. FBN has a subsidiary in London, UK which started its operation in year 2002 having a branch in Paris. The bank as at 2009 December had a total asset of N2,172 billion (USD14,718 million). (First Bank Financial Highlights 2009). Being the first of its kind in Nigeria, it has made a large clientele base and this has given the management so much confidence and a sense of satisfaction which has led to the neglect of customers satisfaction maximizations and feelings. There are 25 banks in Nigeria, although FBN Plc has been rated has the largest retailer bank, other banks are improving on the loop holes of their products and services and using that medium to sap their customers. The Nigerian populace has come to realise that they own the money (capital) of the bank and because of that; they should get the best products and services possible. Doole et al, (2005) says In the fast moving competitive environment it is vital for organisations to provide customer satisfaction otherwise they risk losing their customers to competitors. The penalty for not providing customer satisfaction can be a steep decline in the organisations performance, as Marks Spencer, McDonalds and British Airways (BA) have recently found. Integrated marketing communication consists of varieties of medium of communication all in the name of satisfying customers in order to get new customer and to retain existing customers. Zeithaml et al (2006) says, marketing communication is more complex today than it used to be. In the past customers received marketing information about goods and services from a limited number of sources, usually mass communication sources such as network television and news papers. With a limited number of sources, marketers could easily convey a uniform brand image and coordinate promises. However, todays consumer of both goods and services receive communications from a far richer variety of advertising vehicles- targeted magazines, websites, direct mail, movie theatre advertising, e-mail socialisation and a host of sales promotion. Consumers of services receive additional communication from services capes, customer service departments, and everyday service encounter with employees. FBN Plc is the biggest bank in Nigeria in terms of asset and clientele base but lacks a proper integrated marketing communication system. It has so much relied on the facts that it is the first bank ever in the country and the Nigerian populace believe strongly in the bank because of its strong asset base and because it has stood the test of times. Despite their strong clientele base, FBN can single handled own 90% of the customer population in the country if it adopts IMC. Chris Fill (2009) IMC has emerged partially as a reaction to this inadequacy and to the realisation by clients that their communication needs can (and should) be achieved more efficiently and effectively than previously. The FBN customers are yearning for qualitative and uniform information about their funds and interest. The Nigerian government created a monetary policy reform that was geared to stabilize the economy in short-run and to introduce a market system for effective allocation of resources. The efforts were directed at promoting financial savings, reducing distortions in investment decisions and inducing an effective intermediation between savers, investors and their financial institutions. (Ayadi and Hyman, 2006). Integrated marketing communication build a strong brand identity in the market place by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all venues. It means that your PR materials say the same things as your direct mail campaign and advertising has the same look and feel as your website. (Zeithaml et al 2006). Thus this research work aims to explore the opportunities awaiting FBN Plc after adopting a well integrated marketing communications system to boost its customer satisfaction. Research Questions and Objectives: Identify the need, want and demand of the market. Identify the causes of lack of customer satisfaction Identify and evaluate the market opportunities for FBN Plc. Analyse the FBNs competitive advantage over its rivals Develop a well qualitative and quantitative integrated marketing communication system for FBN Plc. Methodology: Conceptual Framework and Design Fisher (2010) says conceptual framework is formed of patterns of concepts and their interconnections. It is usually based on cause and effect relationships which are often the basis of hypotheses that such research seeks to test. It has also been noted by Easterby- smith et al (2002) that conceptual framework helps to take a more informed decision about the research approach, decide which method(s) are appropriate for the piece of research, and also to think about constraints which may impinge on the research. FBN Plc being a bank and with diverse staff and customers spread all over the country, it is therefore advisable from the understanding of methodology (conceptual framework) to go by positivism approach which is linked to quantitative method. Yates (2004) states that other approaches (quantitative methods) within the social sciences may come from the fact that natural science methods appear to be successful in their field of use. Most research texts have categorised research into two parts; quantitative and qualitative approaches. (Knox 2004) notes that this is mostly done for ease of explanation or to reflect differences in style or marketing, (for structural reasons or for addressing alternative research disciplines) or simply differences in approach is in hindsight for the research. It is said by Yates (2004) that from research texts, the relationship between positivism and quantitative method is almost a law or truth. He then further highlights (with other authors) that quantitat ive methods can be used with other areas of examples within the social sciences. Also that one can argue clearly that positivist thinking has influenced quantitative or numeric research. This could be as a result from the justification that quantitative methods are just as appropriate within an interpretivist piece of research. Ticehurst and Veal (2000, p15) support this linkage between quantitative and positivism by stating that the quantitative approach to research is also known as management science or operations research. Therefore linking discipline with philosophy. Saunders et al (2003) sees research process as an onion. Adapted from Knox (2004, P.123) Within this onion the second layer refers to the subject of the research approach that flows from ones research philosophy. Therefore linking the philosophy of positivism with different approaches. This onion has now explained that ones research could make do with Deductive Approach: develop a theory and hypothesis or hypotheses and design a research strategy to test the hypothesis. Inductive Approach: in which data will be collected and a theory will be developed as a result of data analysis. (Saunders et al (2003). Deductive approach is a form of reasoning in which a conclusion is validly inferred from some premises and must be true if those premises are true. And Induction is a form of reasoning that usually involves the inference that an instance or repeated combination of events may be universally generalised. (Malhotra, 2003). From the above, I as a researcher in the case of FBN Plc have chosen to use from the Onion; Positivism approach which will lead me to deductive approach (quantitative method). I am expected to use this approach to identify an area of enquiry which is the customers and members of staff of FBN Plc to be able to have a good background of developed theory, which is seen as crucial for, guide me. The issues to focus an enquiry upon emerge from the established theoretical framework i.e., the customer service procedure, products and services and information given to customers about their funds. Specific variables are identified that the researchers deem should be measured, i.e., hypotheses are set. An instrument to measure specific variables is developed. Respondents give answers to set and specific questions with a consistent language and logic. The response to the set questions are analysed in terms of a prior established theoretical framework. The researcher tests theory according to whether their hypotheses are accepted or rejected. (Malhotra,2003). Knox (2004) concludes that positivist paradigm is majorly used by marketing researchers (positivism = deduction =quantitative methods); in aligning methods with philosophical stances. It also helps to form the nature of techniques that are applicable by researchers. Alternative Paradigm Names Positivist Interpretivist Quantitative Objectivist Scientific Experimentalist Traditionalist Qualitative Subjectivist Humanistic Phenomenological Revolutionist Adapted from Malhotra(2003 p.138). Easterby-Smith et al (2002 p28) argue that the key idea of positivism is that the World exists externally, and that its properties should be measured through objective methods. This infers that only knowledge, which is observable, is in fact valid. This then brings together the epistemology of positivism with quantitative methods i.e. methods which are essentially numerical evidence, following a very natural science approach to the research in hand. In reference to the Onion diagram, the third layers consists of six Research Strategies which include; Experiment, Survey, Case study, Grounded theory, Ethnography and Action result. This research is to make use of all these strategies to know the expectation of customers and what the management and staff are ready to deliver to their customers. Saunders et al (2003) further expatiated on data collection to be by the following which will be the means of my gathering of information; Case study (questionnaires, interviews, observations) and Documentary analysis. Expected data collection: Collection of primary data will be conducted majorly in Nigeria through personal interviews (observations), questionnaires for customers and staff of FBN Plc, and customers and staff of other banks. A major interview will be conducted with the Head of Department of the following units; Retail, Human Capital and Social and Welfare (customer service) at the Regional office. Secondary data will be collected through the customer and staff complaint boxes, financial news and reports and other related websites. Resources: This deals with how to find things out by research than discovering things by reading literature. Fisher et al., (2010). In gathering information for the research work, survey research will be adopted to have accurate and generalised views. In having a successful research work, one needs to make use of several resources in the survey approach which includes the following: Questionnaire: a question is a method of obtaining specific information about a defined problem so that the data, after analysis and interpretation, result in a better appreciation of the problem. In this research work, the questionnaire must have these set of information inclusive Facts and knowledge Opinions Past behaviour Future behaviour (chisnall 2005). Pilot testing questionnaire: chinall (2005) notes that, it is vitally important to make sure that questionnaire are piloted through all the stages of development. He further explains that it contains question which are specific, clearly understandable, capable of being answered by particular population sampled and free from bias. Webb (2002) confirms that piloting of questionnaire helps to evade participants biased answer. Personal interviews: helps with structured questions like rating question in self-response instruments and open-ended questions. These are orally presented, with the advantage that there is the opportunity for the interviewer to interpret questions, clear up misunderstanding, or gather data from those not fully literate from the designers language. (Black, 1999). It also helps observe and quantify the respondents attitude when interviewed. Documentary analysis: this is analysing the news originating from the financial sector of the country, news about the general views of customers and staff and complaints of staff and customers. Ethical issues: this poses as a problem in gathering information from staff and customers when there is a restriction on privacy, customers and staff that believe they should be loyal to their bank and employer and this can be done by keeping some things secret. Research bias: Saunders et al.,(2009) says to avoid research being bias, questionnaires and interviews must be designed and tested before being put to use. Time: a time frame must be set to achieve the expected result for the research. Literature Review To appreciate the importance of integrated marketing communication (IMC) it is useful to understand its origin and the major elements that have helped in its development. For many years agencies and clients believed that to deliver messages to particular audiences it was necessary to use specific tools of the communication mix. At the time it was a common belief that to achieve specific communication effects on buyers it was necessary to use particular tools. (Chris Fill,2009). Schultz et al.,(1993) says the practice of integrated marketing communication is emerging as one of the most valuable magic bullets companies can use to gain competitive advantage. Advertising, sales promotion, direct response marketing, and public relations practitioners are busy finding common ground to meet the coming challenge of selling to customers rather than market. This explains that integrated marketing is not out to increase profitability alone but also to achieve maximum customer satisfaction. IMC has now emerged as the response to this structural shortfall and the realisation by customers that their communication needs can (and should) be achieved more efficiently and effectively than the way it was in the past. IMC develops and extends the notion and value as a communications process targeting a firms external market. By directing Internal Integrated Marketing Communications (IIMC) towards their employees, firms are able to promote employee satisfaction, trust and commitment, thereby strengthening the firm-employee relationship and ultimately affecting profitability by enhancing customer satisfaction (Herington, Johnson and Scott 2006). By achieving employees satisfaction, trust and commitment, it results in employees dedication and putting in their best at their duties and this helps increase customer satisfaction. Gummenson (2002) confirms this, that previous studies have shown that employees who are familiar with and committed to an organisations market orientation and brand values play a critical role as part-time marketers. All customer oriented employees, not just those associated with marketing, help to deliver the brand promise. They can influence relations, increase customer satisfaction, customer perceived quality and ultimately revenue. Therefore, directing integrated marketing communications towards a firms internal market is itself a critical part of achieving sustainability and profitability. (Ferdous, 2006). Schultz et al., (1993) have produces a lively, no-nonsense critique of this fast moving marketing trend in integrated marketing communications. Taken alone, the early chapters documenting the shift from mass production to mass marketing are worth the price of the book. Yet the real meat of the text is revealed as the authors analyze the emerging reality of true one-on-one marketing to individuals, a reality made possible by the power of information technology to develop this ultimate consumer segmentation approach. The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) among marketers is that it is good for the bottom line and a necessity in todays fractured market place. Nonetheless, despite the evolution and increased critical evaluation of IMC, it remains neither universally understood nor universally accepted as a useful construct. Furthermore, IMC is not consistently applied as a marketing principle and according to Hutton à ¢Ã¢â€š ¬Ã‚ ¦has resulted in superficiality, ambiguity and blurred focusà ¢Ã¢â€š ¬Ã‚ ¦ (Hutton 1997, p. 8). It is high time financial institutions realised that they all offer the same products and services and the only thing that can put a major distinctive difference to their services and product is by going extra mile to adopt IMC. Financial products are controlled by regulatory authorities in an economy. It includes administrative tinkering by governments with financial prices such as interest rates and exchange rates. McKinnon and Shaw (1973) further agrees that financial institutions are generally offering the same services and are controlled by government, and this is hindered in a repressed financial system by the low level of savings, it responds in a positive way to real rates of interest on deposits as well as the real rate of growth in output. Moreover, investment is negatively related to the effective real rate of interest on loans, but positively related to the growth rate of the economy. However, if it is proven that the basic financial practices of a bank is solely dependent of government policies, it is only a good thing for the bank(s) to look for best opportunities to improve on their services to survive and sustain their stand in the highly competitive market. This is further proven by Ferdous (2008) that the fundamental reasons offered for the popularity of Integrated Marketing Communication (IMC) among marketers is that it is good for the bottom line and a necessity in todays fractured market place. IMC has been able to achieve what other marketing processes have not been able to by breaking down corporate, geographic, and political borders to reach into customers homes and offices in a matter of weeks or days through the use of worldwide networks created by computer and communications technology that have been inculcated into the process of IMC. (Schultz et al., 1993). Integrated Marketing Communication Integrated marketing communication plan. PLACE Distribution strategy CHANNEL/MEDIUM CHOICE C OTHERS (PR, POS, etc.) Objectives Strategy ELECTRONIC Objectives Strategy PERSONAL CONTACT Objectives Strategy TELEPHONE Objectives Strategy DIRECT MAIL Objectives Strategy MASS MEDIA Objectives Message strategy Media strategy Adapted from McDonald and Dunbar (2004, p.19). Ferdous (2006) describes IMC to have been variously described in terms of a process, a marketing orientation, an organisational structure, a set of marketing tools, a basis for accountability and a philosophy. In fact it is all of these. However according to Robert Lauterborn who helped coin the IMC label, What IMC has come to mean to too many people is little more than two-from-column A, one-from-column B media selection process (Lauterborn 2003, p.14). Schultz (1997) agrees that the focus has been one of à ¢Ã¢â€š ¬Ã‚ ¦. Trying to integrate discipline rather than customer or prospects communications. In addition, focusing IMC efforts on the integration of a firms external marketing communications disciplines ignores the gains in competitive advantage to be had from a horizontal integration across a firms total communications effort including that of its internal market. The need for integration is the notion that some aspects of marketing communication should be integrated. The origin of IMC can be found in the prevailing structural conditions and the needs of particular industry participants, an understanding of what elements should be integrated in order to achieve IMC needs to be established. The elements to be integrated are; relationships, structures, brands, communication tools, messages, employees, technology, agencies and IMC strategy. (Chris Fill, 2009). The integrated elements are applicable to understanding IMC as a customer oriented process in creating a common understanding of its principles and core values. It is known that the primary aim of any business is profitability which can only be achieved when customers are satisfied. Profitability as defined by Ferdous (2006) is the function of customer behaviour, and then customer orientation is not only logical but essential. IMC integrates everything that impacts customer behaviour, not just the organisations conscious outgoing marketing messages. It begins with product development and includes packaging (branding), selection of distribution channels (communication tools), channel management (agencies), customer behaviour (relationship), customer relationship management and total quality management. It involves the multi-dimensional, interactive, continuously measured communication that connects brands or products and the customer. Lauterborn (2003 p. 15). Furthermore, Cravens et al. (2003) identifies four attributes that set IMC apart from traditional promotional strategies. They are comprehensive, drawing on all of the media, tools and technologies available to affect behaviour; unified execution of all the components of the organisation; and IMC programs em phasise productivity in reaching the designated targets when selecting communication channels and allocating resources to marketing media. Before considering the delivery of values of IMC, the communication channels will be given further attention, the channels are generally complex, and they involve various media for different communication with the same set of target market or customers. Ferdous (2006), these views about IMC values share three key attributes which are fundamental to its values as a marketing concept. They recognise that IMC is about the connection between the brand and the customer and that communication in all its forms facilitates this relationship. Implicit is the understanding that marketing is the whole business from the point of view of its final result, which is from the customers point of view, marketing today is not a function, but a way of doing business; marketing is everything and everything is marketing. (Harris 1993,p.13). Most importantly in this approach is the recognition that purposeful and coordinated management of customers and their relationship with the organisation is at the heart of building brand equity, which at a time of brand proliferation is critical to success. (Ferdous 2006). The Role of Communication. Communication is the greatest use of language. John Locke has seen the use of communication as the clue to an analysis of the notion of linguistic meaning. Customer communication completes the marketing cycle, linking customer with product, service and availability. At a societal level, in order to connect to mass production and consumption there simply must be mass communications. At its best, commercial communication engages in real dialogue, transmitting value and meaning, while responding to feedback and remaining close to the external customer. Communication has the role to announce, inform, promise, persuade and influence customers to buy in by communicating and delivering customer satisfaction. ( Doole et al.,2005). Communication is the best instrument for sustaining a good relationship between a business and its customers if well understood. In as much as communication is essential between a business and its customers, so also a communication feedback is also very crucial. This because; if a wrong interpretation has been gotten from the information passed by an organisation and a feed back is not received from the customer, the customer retains the wrong information , the organisation might be repeating the same information again at great expense. But when a feedback is in place, the organisation has an opportunity to correct the misinterpreted information and pass the right information across which makes the customer a happy one. Communication when used in the right context strengthens relationships. Doole et al.,(2005) recognising that employees deliver quality, internal communication encourages affiliation with organisational values as well as providing everyday working information. He further explains that communication to both external and internal customers is central to both marketing transactions and relationships. LEVEL OF COMMUNIVATION CORPORATE BUSINESS UNIT MARKETING DEPARTMENT Product Price Promotion Place Price packaging BRAND MANAGEMENT People Sales Advertising Public relations Merchandising Direct Adapted from Doole et al., (2005p.249) This explains the level of communication and how uniquely they have their level of importance to the whole communication process of an organisation. If one malfunctions, it invariably affects the whole system. This helps to increase the value and credibility of brand communication. At this stage, it should be clearly noted that commercial communication should be based on clear intent as noted by Doole et al., (2005), a communication campaign generally seeks to both push product on to and pull products off the shelf and position the offer competitively in the mind of the consumer. Its components parts need to hang together as a cohesive whole and remain consistent with core brand values. It is further noted that during the process of product life cycle, communications have very different roles to play; Introducing new products: the role to play at this initial stage is getting target market attention, also getting the market to test the product or service and the major task at this initial stage is acceptance of the product or service. Product maturity: at this stage, the product has been accepted and needs to proceed to the next stage, the task here includes sustaining the brand identity, maintaining the loyalty, defending the market share and adding value to the product or service is the major task at this level. In a situation where the products or services face rejection or losing market share, the need to improve on the product is essential (revitalise and reposition) or direct customers towards alternative, perhaps reducing communications to bare bones dominates. With the aid of product or service campaign, messages can be charged with differentiating, reminding, informing or persuading (DRIP) or sequentially securing attention, arousing interest, building desire and promoting action (AIDA) and moving a customer from unawareness through purchase to brand loyalty. The Communication Process. The communication process of IMC is between internal external customers. This research work is based on the evaluation of IMC between the employees (internal) of FBN Plc. and its customers (external). Groonroos (1985) explained internal marketing as an instrumental behavioural strategy for developing the state of mind that allows customer service effectiveness and building of relationship marketing. Ferdous (2006), in recent times, marketing professional and scholars have given considerable importance and attention to Internl Marketing (IM). According to Lings (2004) much of the literature on internal marketing, contains a variety of interpretations of the domain of internal marketing, it aim and focus. This means, treating employees as customers, understanding and attending to their wants and views which will help achieve a positive change in employees attitudes and on the long run affecting customer (external) satisfaction positively. Chernatony ( 2001 as cited in Ferdous 2006) suggested that in order to coherently transfer brand values to the companys stakeholders, employees must develop a shared understanding of what the brand stands for, through implementation of a unified communication approach. Today, the way organisations communicate with their internal markets, better known as internal communication (IC) (Tansuhaj et al., 1998; Thompson and Hecker 2000; Ahmed and Rafiq 2003; Kong 2007) is considered one of the most essential internal marketing considerations. Ahmed and Rafiq (2003) attempted to give a more acceptable and holistic explanation of internal marketing through the use of internal communication as a cultural framework and instrument for achieving strategic alignment while building customer service competence. This is reveals the importance attached to internal (employees) communication in operationalising internal marketing concepts/activities and achieving organisational competitive advantage and success. (Ferdous 2006). External customers are the major component of a business or an organisation. Customers determine the existence and longevity of a business. It is therefore important to understand how to carefully communicate information across such that it would not be misinterpreted. Organisations should understand how they receive, process and respond to the feedbacks gotten from customers. (Doole et al., 2005). If quality is meeting and influencing customer expectation (Doole et al., 2005) and even delighting clients, then managing expectations matters. It is very crucial that employees (internal customers) do not promise more than what they can deliver. Communicating with customers regularly is critical, keeping in touch with them, comprehending their expectations, apologising and explaining the limits of service possibilities can influence their expectations and may expand their zone of tolerance. Ferdous (2006) emphasises on viewing IMC as a process that focuses on both internal and external customers is the first step to developing a c

Kitzmiller v. Dover Area School District Essay -- Church State Argumen

In cases having to do with constitutionality, the issue of the separation of church and state arises with marked frequency. This battle, which has raged since the nation?s founding, touches the very heart of the United States public, and pits two of the country's most important influences of public opinion against one another. Although some material containing religious content has found its way into many of the nation's public schools, its inclusion stems from its contextual and historical importance, which is heavily supported by material evidence and documentation. It often results from a teacher?s own decision, rather than from a decision handed down from above by a higher power. The proposal of the Dover Area School District to include instruction of intelligent design in biology classes violates the United States Constitution by promoting an excessive religious presence in public schools. The Dover Area School District of Dover, Pennsylvania is seeking approval from the General Assembly of Pennsylvania House to include the theory of intelligent design in the instruction of biology. Intelligent design, also known as I.D., is a theory that seeks to refute the widely-accepted and scientifically-supported evolution theory. It proposes that the complexity of living things and all of their functioning parts hints at the role of an unspecified source of intelligence in their creation (Orr). For all intents and purposes, the evidence cited by I.D. supporters consists only of the holes or missing links in evolutionary theory; it is a widely-debate proposal, not because ?of the significant weight of its evidence,? but because ?of the implications of its evidence? (IDnet). House Bill No. 1007?the bill in question?propos... ...20Biology%20Curriculum--011005.pdf ?Dover Area School District Biology I Planned Instruction/ Curriculum Guide.? Dover Area School District. http://www.dover.k12.pa.us/3598_7352811954/lib/3598_7352811954/Biology%20Curriculum.pdf ?Edwards v. Aguillard, 482 U.S. 578.? Pepperdine University School of Public Policy. 1987. http://publicpolicy.pepperdine.edu/academics/faculty/lloyd/projects/conlaw/ed_v_ag.htm ?House Bill No.1007.? The General Assembly of Pennsylvania. 2005. http://www2.legis.state.pa.us/WU01/LI/BI/BT/2005/0/HB1007P1153.pdf ?Lemon v. Kurtzmann 403 U.S. 602.? FindLaw for Legal Professionals. 1971. http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=403&invol=602 ?Walz v. Tax Commission of City of New York, 397 U.S. 664.? FindLaw for Legal Professionals. 1970. http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=us&vol=397&invol=664

Charitable Works of Muhammad Ali :: Biography

Muhammad Ali is important in many ways. First, his boxing career success inspired many people to follow their dreams to attain greatness. Second, Muhammad Ali and Peter Arnell founded G.O.A.T. (Greatest of All Time) (Our). G.O.A.T. is a food and beverage company that seeks to inspire young adults to eat smarter, to live healthier lives, and to rise above their current status. G.O.A.T. products are expected to come out early next year. Third, Muhammad Ali has raised over fifty million dollars for charities throughout the world. Finally, although Ali retired from the sport in 1981, he showed his love for it by inspiring the Muhammad Ali Boxing Reform Act. This act promotes fairness in boxing. I have learned many new things about Muhammad Ali. Previously, I thought he was the greatest boxer of all time, however after my researching, I think he is one of the greatest persons of all time. I never would have guessed that by the time he was 19 years old he had already won six Kentucky Golden Gloves, two National Golden Gloves, two National AAU Titles, and an Olympic gold medal (Howard). I never knew that Ali refused to join the army because of his religion. Because of this, his boxing license was cancelled. He was stripped of his title, and was sentenced to five years in prison for draft evasion. The Supreme Court, however, reversed the draft evasion conviction on June 29, 1971, and Ali continued his boxing career. I did not know that Muhammad Ali was honored as a United Nations messenger of peace and went to Iraq in 1990 to negotiate and successfully get fifteen United States hostages released. Ali also received the Medal of Freedom last November. Ali's impact on today's society is enormous because of his success in everything he does. You can visit the Muhammad Ali Center in Louisville, Kentucky, and learn about Ali the poet, Ali the boxer, and Ali the dreamer (Visitor). The Muhammad Ali Center also offers an exhibit where you can learn about Ali's life. The Muhammad Ali Center is a non-profit organization and donations support the vision, preserve the legacy, and promote a global community. Ali has inspired many people through his boxing and through his peace work. He is a role model in whom one can find humor, equality, and good character.

Subculture: Electro House Raver

The hallway is dark and all you hear are melodic beats getting steadily louder growing with your anticipation as you walk closer to the entrance. The hallway opens up to a huge warehouse stuffed with ravers. Strobe lights blind you at first but their inviting energy gets you in the mood. Up front is a DJ mixing continuous beats making the floor pulsate. All of your senses are heightened giving everything movement and energy. Electro House is more than just a genre of music. This genre has formed into a subculture because of its enormous following, lifestyle, and roots. The electro house music lifestyle grabs hold of mostly youth. However race, gender, and socioeconomic status is all ranges. A younger crowd is drawn to this genre because of the fun party scene involved and the care free attitude the genre evokes. The electro house genre became more than just music in the 2000’s. Popular DJ’s became the main draw for clubs. Typically this kind of party is called a rave. A rave describes the atmosphere which is dark, has strobe lights and sometimes accompanied by a projection of images to go along with the music. Ravers are the people who go to raves. This is the person who evokes the house music lifestyle. Typically a raver is young, dresses fashionably, and sometimes likes the drugs ecstasy, cocaine, and or MDMA. Raves can be known for their drug consumption but not all ravers are like this. An experienced raver usually brings or wears something that glows. If a raver brings glow sticks this allows an opportunity to dance with one in each hand, this is very popular while listening to electro house music. The fast paced music allows the ravers to dance rhythmically and can be compared to tribal like movements. In every day slang electro house is called electro. Jargon is also used to describe different kinds of electro house music. A bootleg is a remix made by a DJ who doesn’t have the official legal rights or permission to make the remix. These kinds of remixes are common and are done by every DJ. Mashups are similar and involve a producer taking elements from different tracks and putting them together to make a new one. White labels are twelve inch vinyls released for test pressing containing the bootleg tracks or remixes. Ravers also have a slew of jargon when talking about ecstasy. Mostly the terms E, X, or rolls are used and when on the drug most refer to it as â€Å"rollin†. To understand the subculture of electro house the history of house music needs to be established. House music in its first form was disco. The history of house music starts back in 1977 when â€Å"Saturday Night Fever† came out. â€Å"Saturday Night Fever† was an instant hit and a surge of young americans went to disco clubs. Disco at this time was a blend of 70’s funk, soul music, and rock. Most of the disco scene was in New York until 1979 when it spread to underground warehouses in Chicago and Detroit. The creation of house music was an attempt to get listeners hooked. So Chicago and Detroit DJs decided to introduce new techniques in the way disco was being presented. This combined with its separation from New York disco helped it evolve into its own genre. House music became known as more edgier, raw, and incorporated more diverse sounds. Electric keyboards, beat boxers, as well as beat machines helped to refine it into what it is today. Ohio, Indiana, Illinois, Missouri, and Iowa still have one of the largest house scenes to this day. Plenty of sub-genres of house music has formed since the 1970’s. There is acid house music, latin house, disco house, hard house, funky house, chicago house, NRG house, tech house, New York house, and the largest electro house. Electro house grew from house music and has shown its superiority since 2000. Electro house music differentiates from house music with its four to the floor beats, analogue basslines, high pitched leads, usually accompanied by a piano or string riff. The electro house tempo ranges from 120-130 bpm. The word electro comes from the 1980’s electro movement by which it was influenced. After the 1980’s synth pop sound came the electroclash movement of the early 2000’s. This is where electro house was born, particularly from the Detroit techno scene. The electro house genre has become steadily more popular on the Billboard Top 100. The mainstream electro house songs usually feature a remix of a slower original song like Kid Cudi, â€Å"Pursuit of Happiness† later remixed by Steve Aoki to become an electro house anthem. Other notable electro house DJ’s are Benny Benassi, Daft Punk, Crookers, David Guetta, Deadmau5, Justice, Klaas, MSTRKRFT, Spencer & Hill, and The Bloody Beatroots. Electro house music’s popularity has been on the rise since 2000. You tube has allowed this genre to spread because unknown DJ’s know have an effective platform to showcase their talents. Electro house ravers have a belief system similar to the disco era. Both groups of young adults want to escape their problems and live in the present. Their intertwining beliefs stem from house evolving from disco. Electro house makes it their own by taking it to a level of embracing who you are. An electro house raver isn’t easy to define because they embrace who they want to be. When you walk into a rave you will see some people dressed in halloween type costumes such as angel wings and bright neons or others in regular street clothing. You don’t have to wear a particular type of outfit to fit in. Electro house lovers value this because it’s about the music. The drug ecstasy is widely embraced for this reason. It always the raver to unwind and leave behind their troubles. Disco in the 70’s and electro house of today both allow an escape for their generation. This is also why electro house has such a wide range of youth followers. There’s no pressure to be rich or be a certain race. Where ever you are from and what ever you do electro house will embrace you.